company profiles detail
DIRECTV is the first entertainment service to deliver multi-channel, digital video and audio programming to an 18-inch satellite dish. For the second consecutive year, DIRECTV ranked #1 in Customer Satisfaction among Satellite/Cable TV Subscribers according to the J.D. Power and Associates 2002 and 2003 Cable/Satellite TV Customer Satisfaction study. As of Q3 2003, DIRECTV had more than 12 million customers.
After DIRECTV launched in 1994, the DIRECTV system - an 18" satellite dish, set-top digital receiver and remote control - became the fastest-selling consumer electronics product introduction in U.S. history, surpassing the first-year sales of the VCR and CD player.
From the start, DIRECTV has been an innovator and technological leader. The company's satellite fleet and broadcast centers utilize the latest technology to transmit the world of entertainment right to your television. With more than 225 channels, 31 music channels, sports, movie and entertainment packages, special events and near video on-demand pay-per-view broadcasts, DIRECTV programming is varied and wide. DIRECTV PARA TODOS service was launched in October 1999 and provides Spanish and English programming developed for U.S.-based multi-generation Hispanic households. In addition, DIRECTV offers Jadeworld and PhoenixTV, our Chinese language programming packages.
DIRECTV continues to break new ground. With strategic partnerships and equity investments in other entertainment and multi-media leaders, DIRECTV is creating the future of home entertainment today. By aligning with companies such as TiVo, new products and services are launched that lead the way into the future of home entertainment. Additionally, DIRECTV recently launched a new, low-cost DVR service, which enables consumers to customize their viewing experience among the more than 225 digital- quality channels available from DIRECTV.
DIRECTV and DIRECTV PARA TODOS are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation, the world's leading provider of satellite and wireless systems and services. Hughes Electronics, a unit of General Motors Corporation, is traded on the NYSE as General Motors Class H GMH). DIRECTV can be found on the World Wide Web at WWW.DIRECTV.COM.